De La Soul Speak on “Are You In?” Collab with Nike

May 5, 2009

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De La Soul is not dead. One listen to Are You In?, the legendary hip-hop trio’s installment in the Nike+ Original Run series, proves this. The music is uplifting and inspiring, and it has to be; it’s meant to be listened to over the length of an exercise session. It’s a continuous piece full of highs and lows, quick changes, and reprises, meant to mirror the arcs of a 45-minute workout, which is why it’s being released as one big MP3. It’s more than an album, it’s a lifestyle. And yes, the album, which also features some production from Chicago duo Flosstradamus, is a fitting tribute to 3 Feet High And Rising, De La’s storied debut, which celebrates its 20th anniversary this year. Clearly excited about the final result, the band were more than happy to speak about it, as well as their 2006 Nike collaboration, in which De La helped create two versions of the Nike Dunk, a shoe that sold out instantly. So yeah, in the beginning, it was all about the shoe…

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